The Evolution of Air India’s Cabin Crew Uniforms
1. European Influences in the 1940s:
- In the early days, Air India flight attendants sported a complete Westernized look. Their uniforms featured formal tailored suits, crisp collars, and angled caps.
- Most of these air hostesses were either Anglo-Indians or of European origin.
- The style sensibilities mirrored those of international carriers, emphasizing sophistication and professionalism.
2. The 1960s: Introducing Sarees:
- Air India embarked on a mission to position India as an “exotic tourist destination.” This coincided with the airline acquiring its first-ever Boeing 707.
- The uniform took a distinctive detour from Western influence to a more Indianized persona.
- Air India introduced two iconic uniforms: the ghagra choli and the saree.
- The sarees were made of luxurious Kanjeevaram silk, complemented by suave leather bags and the esteemed bouffant hairstyle.
- The air hostesses became the face of the brand, representing India’s rich culture and heritage.
3. Rolling with the Times in the 1970s:
- The 1970s witnessed further modifications in the uniform. Alternate-printed sarees and the debut of the salwar suit added versatility.
- Air India’s cabin crew continued to evolve, adapting to changing fashion trends while maintaining their grace and poise.
- The saree remained a defining image of Indian airlines, both within and beyond the country’s boundaries.
4. Legacy and Influence:
- These air hostesses were more than just uniformed professionals; they were trendsetters and ambassadors of Indian elegance.
- Their legacy lives on, reminding us of an era when flying was a luxurious experience, and the skies were graced by the allure of the Air India saree pleat.
So, the next time you board a flight, remember the timeless elegance of Air India’s iconic air hostesses—their attire a blend of tradition, modernity, and sheer grace.
